Communications symposium urges advertisers to diversify media spend

A communications symposium held on Friday in Naguru at Next Media Park brought together hundreds of agencies, marketing executives, and business leaders. Organised as part of Silverback Creative Week by the Uganda Advertising Association and global communications firm Loeries, the full-day event was held under the theme “Elevating the Grind.” Speaking to NTV Business on the sidelines, Loeries CEO Preetesh Sewraj warned advertisers against restricting their ad spend to a single channel, urging them to spread brand messages across all platforms, including TV, digital, and outdoor. Malcolm Musiime reports.