The Uganda Tourism Board is shaking up the tourism sector, moving beyond wildlife to offer new and diverse experiences for visitors. Juliana Kaggwa, UTB CEO, noted that tourists today want more than wildlife and are seeking richer, more diverse experiences. UTB announced the plan during a retreat with Ugandan ambassadors in Gulu, signaling a push to boost both visitor numbers and tourism revenue through cultural, adventure, and eco-tourism offerings.
UTB expands focus beyond wildlife to boost tourism experience
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