Uganda's MICE Strategy: A New era for business tourism
With its stunning natural landscapes, diverse wildlife, and rich cultural heritage, Uganda has long been a popular destination for traditional tourists. Now, however, the government is shifting focus to attract a different type of visitor: the business traveler. Through the rollout of a comprehensive Meetings, Incentives, Conferences, and Exhibitions (MICE) strategy, Uganda aims to tap into millions of dollars in economic potential, supporting local businesses and opening new avenues for growth in the tourism and hospitality sectors. Tonight, we explore Uganda's journey to compete with other countries in the region, examining the economic promise MICE tourism holds for the nation.
