Canon adapts to digital disruption as smartphones redefine photography

As technology continues to evolve, established brands are being challenged to rethink how they innovate for a new generation. Canon, long known for its cameras and office equipment, now faces growing competition from smartphones that have transformed photography and content creation. To stay ahead, manufacturers must adapt to shifting digital trends and the demands of younger consumers. Our reporter, Joan Salmon, spoke to Somesh Adukia, Managing Director of Canon Central and North Africa, about how Canon is responding to digital disruption and driving business growth across the region.