Transformation of Uganda's music industry | MORNING AT NTV
Music stands as one of humanity's ancient endeavors, and its landscape has seen a seismic shift in the past decade. Record sales have plunged as the music industry embraces streaming services and social media for promotion, fostering success in this evolving terrain. The last ten years witnessed a notable rise in streaming platforms like Spotify and Apple Music, reshaping how we encounter music. Live performances maintain their crucial role, anchoring the artist-fan connection. Uganda's dynamic music scene, marked by diverse genres, has not only impacted its people's socio-economic fabric but also welcomed both local and international triumphs. Discussing this evolution are Cindy Sanyu – Artist/President UMA, Joshua Baraka – Artist, and Andrew Kaggwa – Arts Journalist from Daily Monitor.
